Google Ads

What It Does

Google Ads is synced automatically by the agency. The following data is imported:

• Daily spend per campaign (spend, clicks, impressions)
• Metadata for campaigns, ad groups, and ads (names, statuses)

Your Google Ads spend appears alongside your other sources in the dashboard, for a unified view of acquisition cost and ROAS.

Frequency

• Every hour: recent spend is re-synced
• Every night: monthly aggregates are recalculated

Configuration

The Google Ads connection is managed entirely by the agency. You don't need to configure anything.

If your Google Ads spend doesn't appear, contact your account manager.

TIP

For full attribution, make sure your Google Ads final URLs include UTM parameters. See the UTM Tracking page.

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