Google Ads
What It Does
Once your Google Ads account is connected, DURUM.ai automatically imports:
- Spend, clicks, and impressions, broken down by campaign, ad group, and ad, day by day
- Metadata for campaigns, ad groups, and ads (names, statuses)
Your Google Ads spend appears alongside your other sources in the dashboard and the Ads tab, for a unified view of acquisition cost and ROAS.
Frequency
- Every hour: recent spend is re-synced
- Every night: monthly aggregates are recalculated
Connecting
The connection uses your Google account. Only Google Ads access is requested; no other service in your Google account is involved.
Select your account
When connecting, you must select the Google Ads account to sync. Until an account is selected, the connection exists but no data comes in. If you reconnect later, select the account again.
Your account manager can also set up this connection for you.
Attribution
To tie your leads back to your Google campaigns, your final URLs must include UTM parameters. See the UTM Tracking page.
Campaigns launched by your account manager already include these parameters automatically, along with Google auto-tagging (gclid).
Troubleshooting
If your Google Ads spend doesn't appear:
- Check that a Google Ads account is selected in the integration.
- Data only shows up once spend starts flowing: a freshly launched campaign can take a few hours to report its first numbers.
- Otherwise, contact your account manager.