Plans, Billing and Cancellation

Everything about money, in one place: the Discovery plan with no fees, moving to a paid tier, when and how much your card is charged, how to cancel, and what you see in the app at each step.

In one sentence

Every workspace starts on the Discovery plan, no fees and no card, created at app.durum.ai/login?mode=signup with email confirmation. You move to a paid tier (Starter, Growth, Scale) when you choose to, or when your ad spend goes above 2,000 USD over a rolling 30 days.

The Discovery plan

The Discovery plan has no fees, forever, and needs no card. It tracks your ads, leads and sales, with these limits:

Item	Discovery plan	Paid tiers
Tracked ad spend	Up to 2,000 USD over a rolling 30 days, per workspace (all ad networks, converted to USD)	Per tier
Ad networks	All	All
CRM connections	1	Unlimited
Visible history	Last 90 days	Full
Engine and ad rules	Simulation only	Simulation and apply
API keys and MCP server	No	Yes
Call recording and analysis	No	Yes (recording seats)
AI questions (DURUM agent in Slack or Teams, Studio chat)	50 in total, one time	Per tier
Studio visuals	10 in total, one time	Per tier
Studio video	No	Yes
Slack and PDF reports	"Powered by DURUM.ai" mention	No mention

Create a Discovery account

Open app.durum.ai/login?mode=signup, enter your company name, your email and a password, then accept the terms. A confirmation email goes out right away: click the link to activate your account, then sign in. No card is asked for.

What you see in the app

In Settings, section Billing, a Discovery plan card shows:

• the gauge Ad spend tracked over 30 days: $X USD of $2,000;
• your remaining credits: AI questions: X / 50 and Studio visuals: X / 10;
• the Upgrade button, which opens the paid tier checkout.

Features reserved for paid tiers stay visible in the app with a Paid plan label and a button to upgrade.

When your spend goes above 2,000 USD

1. At 80% of the threshold, a notice shows at the top of the app and an email warns you.
2. Above 2,000 USD of tracked spend over a rolling 30 days, you keep 30 days of tolerance: a banner shows how many days are left before upgrading. An email goes out when you cross, then 7 days before the tolerance ends.
3. When the tolerance ends, the app asks you to choose a tier to keep seeing your numbers.

Your data keeps recording the whole time: nothing is lost. If your spend drops back under the threshold, the countdown stops.

Move to a paid tier

From the app: Settings, Billing, Upgrade. Payment is taken at activation, month one guaranteed (refunded on request). Your full history becomes visible again.

Go straight to a paid tier (14-day trial)

If you choose a paid tier right away, the funnel below is still available, with 14 days of full access before the first charge.

How the Trial Starts

Signup happens on durum.ai/en/essai (in French: durum.ai/essai). The funnel asks for:

What you enter	Detail
Your email	Required. It is your login and the address that receives every account email
Your card	Required, saved without any charge. Accepted methods: credit card, Link, Apple Pay and Google Pay. Installment methods (Klarna, Afterpay, Affirm, Zip) are not offered
Your monthly ad spend	It sets your tier (see the grid below). At $100,000 and above, online signup is refused: the Custom tier is set up with our team
The billing cycle	Monthly or annual
Your company name and a password	Optional. Without a name, the workspace takes the domain of your email (editable in the app). Without a password, you enter through the login link in the welcome email and pick your password afterwards

On signup day, nothing is charged. Your subscription is created with our payment provider with a 14-day trial period, and the provider keeps the clock: the trial end date is fixed once and for all at signup.

During the trial, recording seats are capped at the ones included in your tier: you cannot be billed for an additional seat before the first charge.

If you leave your email without finishing

A single reminder email goes out about five minutes later, subject Your 14 days have not started yet, with a link to pick up where you left off. It is sent only once.

During the 14 Days

Full access

Every feature is open from the first minute: dashboards, attribution, call recording on the included seats, integrations. The paid trial has no reduced version (the limited version is the Discovery plan, described above).

The onboarding call

A 30-minute call with the team is included: we connect your ad accounts, your sales source and your tracking with you, live. The booking link is emailed right after signup and stays visible in the app's trial banner (Book my onboarding call →).

What you see in the app

• A banner at the top of every page: Trial in progress, N days left, with the links Book my onboarding call → and Manage subscription →. It switches to an urgent style at 3 days or less.
• In Settings, section Billing: the Trial status, a box Trial period: N days remaining and the line Your trial ends on {date}.

The emails you receive

Each email is sent only once, and only if the situation it describes is real: a step already done never triggers its reminder.

When	Subject	Content
At signup	Welcome to DURUM.ai, {company}!	Confirms your workspace is ready and that your 14-day trial is active until a precise date, with no charges before. Contains a direct login button to the setup page: single-use link, valid 24 hours
Within minutes	Want to set your account up together?	The invitation to book the 30-minute onboarding call
24 h later, if no call is booked	Your account is still empty	Second call reminder, with the option to reply to stop the trial before any charge
Day 1, if Meta is not connected	One 2-minute step left · DURUM.ai	Reminder to connect Meta Ads
Day 2, if the script is not installed	Your script is not in place yet · DURUM.ai	Reminder to install the tracking script on your site
Day 5, if your sales are not coming in	Your visits are coming in, your sales are not · DURUM.ai	Reminder to connect your sales source
As soon as the first data arrives	Your first data just arrived · DURUM.ai	Confirmation that tracking works
Between 4 and 1 day before the end, if no source is connected	Your trial ends soon	Last call proposal, or trial stopped before any charge on a simple reply
3 days before the first charge	Your trial ends in 3 days · DURUM.ai	The mandatory billing notice (see below)

Emails are sent from onboarding@durum.ai or notifications@durum.ai. Replying to any of them writes to info@durum.ai, read by the team.

The First Charge

When and how much

The first charge happens on day 15, at the trial end date fixed at signup. The amount is your tier (plus any additional seats added in the meantime), on the cycle chosen at signup: the month, or the year with 20% off.

The notice 3 days before

Three days before the charge, you receive the email Your trial ends in 3 days · DURUM.ai. Its billing line is factual and read directly from your subscription, never estimated:

On {date}, your DURUM.ai plan will be charged {amount} per month to the card on file. You can manage your plan, your seats and your subscription anytime from your account.

The "your account" link leads to Settings, section Billing. It is the only end-of-trial reminder: there is no email the day before.

After the charge

• The account status moves from Trial to Active.
• The invoice is emailed automatically and appears in the app's Invoices section (PDF and view link).
• A Payment succeeded line is added to your billing history.

If the charge fails, the status becomes Past due and a banner appears: Your payment failed. Please update your payment method to avoid an interruption. with an Update → link to the Billing page. As soon as a payment succeeds, the status returns to Active.

Cancelling

Before day 15

From Settings, section Billing, button Cancel subscription. During the trial, cancellation is immediate: the subscription is closed with the payment provider, the status becomes Canceled, and nothing is charged. The app says so before you confirm: Your trial will be canceled immediately. You will lose access to all paid features.

You can also reply "stop" to any trial email: the team closes the trial before the charge.

After the first charge

The same button schedules the end of the subscription at the end of the period already paid: you keep access until that date, no additional charge is made, and the app shows Cancellation scheduled with the date and a Reactivate button while the period runs. There is no prorated refund of the current period.

The cancellation flow first asks your reason (30 seconds) and, depending on it, may offer an alternative: adjusting the tier to your real measured spend, 30% off for 3 months (once), pausing the subscription at $0 (billing resumes automatically when the pause ends), or the Archive plan at $49 per month, read-only on your whole history. None of these is imposed: the Continue cancellation → link stays available at every step.

Your data

Nothing is deleted on cancellation. After access ends, your data stays restorable for 90 days; the app tells you so when you confirm.

On the Discovery plan, the app shows the last 90 days. Older data stays stored and becomes visible again when you move to a paid tier.

Tiers and Prices

The price follows your declared monthly ad spend, in tiers. Every paid tier gives access to every feature; what changes is the spend range covered and the number of recording seats included. Prices in US dollars.

Tier	Declared monthly spend	Monthly	Annual (-20%)	Recording seats included
Starter	$0 to $9,999	$197	$1,891	1
Growth	$10,000 to $49,999	$497	$4,771	2
Scale	$50,000 to $99,999	$997	$9,571	4
Custom	$100,000 and up	tailored	tailored	tailored

The upper bound of each tier is exclusive: $9,999 of spend is Starter, exactly $10,000 is Growth.

The price shown is the price billed

There is no continuous formula: your declaration places you in a tier, and that tier's amount is what is billed. What the app shows in Settings, section Billing, is exactly what is charged.

Public prices are on durum.ai/en/tarification.

Recording Seats

A recording seat is one person whose calls are recorded and analyzed (closer, setter). Every seat, included or additional, has unlimited minutes. Marketing, admin and setter profiles without recording take no paid seat.

Item	Value
Additional seat, monthly cycle	$89 per month
Additional seat, annual cycle	$853 per year
Adding or removing	From Settings, section Billing, button Update seats. Immediate effect, proration applied automatically on the next invoice
Going below occupied seats	The app warns you: the reps concerned stop being recorded and analyzed

Monthly or Annual

The cycle is chosen at signup.

• Monthly: cancel anytime, the subscription stops at the end of the paid month.
• Annual: 20% off the tier and the additional seats, billed at once. Annual is a commitment for the year: a cancellation takes effect at the end of the paid year.

In both cases the 14-day trial applies the same way: the first charge, monthly or annual, happens on day 15.

Changing Tiers

Yourself, anytime

From Settings, section Billing, button Update spend declaration. You enter your new monthly spend (from $0 to $100,000); the app shows the matching tier and its price before you confirm.

• If the tier does not change: Effect: none. Your declaration stays in the same tier, your invoice does not move.
• If the tier changes: Effect: immediate. Proration is applied automatically on your next invoice on {date}. The change works upward and downward.
• At $100,000 and above: custom contract, the online change is refused.

Real spend, measured by the platform

As soon as an ad account is connected, the Billing page shows a box Actual measured Meta spend: this month, the end-of-month projection and your declaration, with one of these three conclusions:

• Your declaration matches the tier we actually measure. Nothing to change.
• Measured spend falls in the {name} tier ({range}), below your declaration. You can lower your declaration.
• Measured spend falls in the {name} tier ({range}), above your declaration. Adjust it to stay accurate.

The predictive overage notice

Once the account is active (after the first charge), the platform projects your end-of-month spend every day at your real pace. From the 5th day of the month, if that projection exceeds your tier's cap, you receive a single alert for the month, in the app and by email (subject Your ad spend is about to outgrow your tier), with the projection, the suggested tier and the estimated crossing date, before your next billing date.

Nothing is ever blocked

Going past your tier's cap cuts neither your access nor your tracking. The notice is advance information, not a deadline: you adjust your declaration in one click, prorated, or you do nothing.

Account Statuses

The status is shown in Settings, section Billing, next to the plan.

Status shown	Technical value	Meaning
Discovery	free	Discovery plan, no fees and no card, with the limits described above
Trial	trial	The 14 days are running, no charge has happened
Active	active	Payment succeeded, the subscription is in force
Past due	past_due	The last charge failed, the payment method must be updated
Canceled	canceled	The subscription is closed (trial cancelled, or end of period after a scheduled cancellation)
Paused	paused	Subscription paused at $0 until a displayed date, data and configuration intact, Resume now button
Account in Archive mode	archived	Read-only on the whole history (Archive plan), Reactivate my subscription button

Frequently Asked Questions

Do I need a card to start? No. The Discovery plan opens without a card. A card is only asked for when you move to a paid tier.

Is the Discovery plan time-limited? No. It stays at no cost as long as your tracked spend stays under 2,000 USD over a rolling 30 days.

Is my card charged when I sign up for the paid trial? No. It is saved, and the first charge happens on day 15. Cancel before then and nothing is taken.

How much will I be charged on day 15? Your tier's amount ($197, $497 or $997 per month; $1,891, $4,771 or $9,571 per year), plus your additional seats if any. The email sent 3 days before states the exact amount and date.

Will I be warned before the charge? Yes, once, 3 days before, by email, with the amount and the date. There is no reminder the day before.

Can I change tiers during the trial? Yes, from Settings, Billing. The tier in force on day 15 is the one charged.

What happens if my payment fails? The status becomes Past due and the app asks you to update your payment method via Manage payment. As soon as a payment succeeds, the account is Active again.

Is there a refund after the first charge? Cancellation takes effect at the end of the paid period, without proration. For any particular situation, write to info@durum.ai.

Can I switch from monthly to annual? The cycle is chosen at signup. To change it afterwards, write to info@durum.ai.

What happens to my data if I cancel? It stays in place, restorable for 90 days after access ends. The Archive plan ($49 per month) keeps it viewable, read-only, for as long as you want.