Report Types

DURUM.ai automatically generates several reports sent to Slack at predefined frequencies. Each report gives you a clear picture of your performance without opening the application.

Daily Report

Internal code: daily_report | Frequency: Every day at 9:00 AM (Eastern Time)

Know in 30 seconds how yesterday went:

• Previous day's ad spend
• Number of leads generated
• Number of applications received
• Number of bookings (appointments booked)
• Key KPIs (CPA, CTR, ROI)
• Notable changes compared to previous days

Weekly Report

Internal code: weekly_report | Frequency: Every Monday at 9:00 AM (Eastern Time)

Week overview to identify trends:

• Complete week recap (Monday to Sunday)
• Trend comparison vs. previous week
• Key wins of the week (best performers)
• Watch points (declining metrics)

Monthly Report

Internal code: monthly_report | Frequency: 1st of each month at 9:00 AM (Eastern Time)

Complete strategic review for monthly tracking:

• Complete past month recap
• Comparison vs. previous month
• Performance trends over the period
• Global view of spend, revenue, and profitability

End-of-Day (EOD)

Internal code: eod_report | Frequency: Monday through Friday at 5:00 PM (Eastern Time)

Daily wrap-up for sales directors:

• Meetings: attended vs. no-shows
• Recorded calls analyzed by AI
• Per-rep performance
• AI-generated coaching recommendations

Essential for Sales Directors

This gives you an instant snapshot of your team's activity without having to ask anyone for updates. Enable it as a priority if you manage reps.

Call Analysis

Internal code: call_recap | Frequency: Real time, after each call analysis

Immediate feedback on each prospect interaction:

• Call key points
• Prospect sentiment (positive, neutral, negative)
• Interest level (scale of 0 to 10)
• Estimated closing probability
• Objections detected during the call
• Personalized coaching tips

INFO

Call analysis is triggered automatically when the recording is processed. The delay depends on call duration (generally a few minutes).

Lead Activity

Internal code: lead_summary | Frequency: Configurable

Track lead activity and pipeline status:

• Lead activity for the period
• Sales pipeline status
• Volume and progression of opportunities

Recommended Configuration

For a Sales Director

Notification	Recommendation
Daily report	Enable
Weekly report	Enable
Monthly report	Enable
End-of-day	Enable as priority
Call analysis	Enable as priority
Performance alerts	Enable

For a Business Owner

Notification	Recommendation
Daily report	Enable
Weekly report	Enable
Monthly report	Enable as priority
Performance alerts	Enable
End-of-day	Optional

For a Sales Rep

Notification	Recommendation
Call analysis	Enable (if applicable)
End-of-day	Optional