DURUM.ai Chrome Extension

The DURUM.ai Chrome extension shows your real CRM data directly inside the Meta Ads Manager table, without switching tabs or exporting reports.

---

What it does

Next to every campaign, adset and ad in Meta Ads Manager, you see your DURUM.ai columns, computed from your CRM events rather than Meta's estimated conversions:

Family	Available columns
Spend and traffic	Spend, Impressions, Clicks, CTR, CPC
Leads	Leads, Applications, CPL (cost per lead), Cost per application
Appointments	Bookings, Cost per booking, Meetings, No-shows, Cancellations, No-show rate, Show rate, Cancellation rate
Sales	Sales, Revenue, Average ticket, ROAS, CPA, Close rate, Lead to sale, Booking to sale
Calls and quality	Calls, ICP score

Every row also gets a health score (0 to 100) and, when an Insight DURUM recommendation targets that entity, a recommendation badge (creative fatigue, scaling, pause).

Drill-down by contact: click any number (leads, bookings, sales) to open the side panel with the list of contacts behind it. Click a contact to see their identity, event timeline, Meta attribution (ad_id, campaign, UTMs), analyzed calls and detected objections.

The extension's top bar adds:

• The attribution model selector: DURUM Hybrid (default), Linear, First Touch, Last Touch, Position (40-20-40)
• The active client selector (agencies managing several accounts)
• The comparison period: none, or the previous 7, 14, 30 or 90 days
• The Refresh button to force a resync
• The column picker: choose which DURUM.ai metrics appear in the table

---

Installation

The extension is provided by your account manager, either through the Chrome Web Store (DURUM.ai listing) when the version is available there, or as a ZIP file you load yourself.

From the Chrome Web Store

1. Open the DURUM.ai listing sent by your account manager.
2. Click Add to Chrome.
3. Confirm the requested permissions (see Permissions).
4. The DURUM.ai icon appears in the Chrome extensions bar.

From a ZIP file

1. Unzip the file you received.
2. Open chrome://extensions/ and enable Developer mode (top right).
3. Click Load unpacked and pick the unzipped folder.

---

First use

1. Sign in

Click the DURUM.ai icon in the Chrome bar. The popup opens on a sign-in screen.

• Enter the email and password of your DURUM.ai account (the same as for app.durum.ai)
• Or click Sign in with Google if your DURUM.ai account is linked to Google

2. Pick the active client (agencies only)

If you manage several accounts, an Active client menu appears after sign-in. Choose the client whose data you want to see.

You can also switch client without opening the popup: the Client menu sits in the top bar, directly on Meta Ads Manager.

3. Open Meta Ads Manager

Go to business.facebook.com/adsmanager. The DURUM.ai columns appear automatically to the right of Meta's native columns.

---

Customize the columns

In the extension's top bar:

1. Click Columns.
2. Turn the metrics you want on or off.
3. Your choices are saved per client.

Five vertical presets are included as a starting point, then you adjust column by column:

Preset	For whom
lead_gen	Lead acquisition
ecommerce	Online store
agency_close	Agency closing on the phone
real_estate	Real estate
p_vertical	Professional vertical

---

Permissions

The extension requests the following permissions:

Permission	Justification
storage	Metrics cache (5 minutes) and preferences (active client, columns, attribution model)
alarms	Automatic session token refresh every 55 minutes
identity	Sign in with Google (optional)
scripting	Inject the script into Meta tabs already open after an update
tabs	Detect whether the active tab is on Meta Ads Manager
https://*.facebook.com/*	Read the Meta Ads Manager table to identify the entities to enrich
https://*.supabase.co/*	Call the DURUM.ai services that return your CRM metrics

The extension is read-only on Meta: no ad edits, no code injection, no budget changes.

---

Security and privacy

• Authentication through the same system as the DURUM.ai app
• Isolation: you only see your own account's data
• No Meta data is shared with any third party
• No tracking: no analytics, no advertising, no pixel
• The token is stored locally in chrome.storage.local and refreshed every 55 minutes
• The metrics cache (5 minutes) is cleared on sign-out or client switch

Full policy: Privacy Policy.

---

Multi-account (agencies)

The client selector in the top bar lets you switch account without leaving Meta Ads Manager:

1. Open Meta Ads Manager for any account.
2. In the DURUM.ai bar, pick the client in the Client menu.
3. The data refreshes automatically.

WARNING

Make sure the client selected in the bar matches the Meta account on screen. Otherwise the metrics shown will not match the visible ads.

---

Troubleshooting

"Service worker unavailable"

Chrome suspended the extension's service worker:

1. Go to chrome://extensions/.
2. Find the DURUM.ai card.
3. Click the reload icon.
4. Reopen the popup.

Zeros everywhere in the columns

Possible causes:

• Not signed in: open the popup and sign in
• Wrong active client: check the Client menu in the top bar
• Period without data: the period selected in Meta has no CRM events for this client
• Meta account not linked: check with your account manager that this ad account is connected to DURUM.ai

The side panel does not appear

• Make sure you are on business.facebook.com/adsmanager and not on another Meta page
• Reload the page (Ctrl + Shift + R, or Cmd + Shift + R on Mac)
• If nothing changes, reload the extension in chrome://extensions/

The numbers do not match the app

The extension queries the same services as the DURUM.ai app. If the numbers differ:

1. Check that the period is the same (Meta date picker versus app filters).
2. Check that the attribution model is the same (extension bar versus app settings).
3. Check that the active client matches the Meta account on screen.
4. If the gap persists, contact support with a screenshot.

---

Support

• Email: info@durum.ai
• Documentation: docs.durum.ai
• DURUM.ai app: app.durum.ai

---

Versions

An extension installed from the Chrome Web Store is updated automatically by Chrome. To find your version:

1. Open the DURUM.ai popup.
2. The version is shown at the bottom of the screen once signed in (for example v0.6.4).

To force an update, go to chrome://extensions/ and click Update at the top right.