TikTok Ads
What it does
Once your TikTok Ads account is connected, DURUM.ai automatically imports:
- Spend, clicks and impressions, broken down by campaign, ad group and ad, day by day
- Metadata for campaigns, ad groups and ads (names, statuses)
Your TikTok spend shows up alongside your other sources in the dashboard and the Ads tab, for a unified view of acquisition cost and ROAS.
Frequency
- Every hour: recent spend is resynced
- Every night: monthly aggregates are recalculated
Connecting
You connect with your TikTok for Business account. TikTok shows an authorization screen listing the requested access (ad accounts, ads, reporting).
Select your ad account
After authorizing, a short wizard asks you to pick the advertiser account to sync, then the identity and pixel that go with it. Until an account is selected, the connection exists but no data comes in.
Your account manager can also do this connection for you.
Attribution
To tie your leads back to your TikTok campaigns, your destination URLs must include UTM parameters. See the UTM Tracking page.
The DURUM pixel also automatically captures the TikTok click ID (ttclid) on your pages, which strengthens attribution even when UTMs are incomplete.
Troubleshooting
If your TikTok spend is not showing up:
- Check that an advertiser account is selected in the integration.
- Data only appears after the first spend: a campaign that just launched can take a few hours to report its first numbers.
- Otherwise, contact your account manager.