Subscription & Tiers
DURUM.ai runs on a single subscription offered in three tiers, determined by your monthly ad spend. Every feature is included in every tier: no module is reserved for a higher tier. What changes from one tier to the next is capacity: the ad spend range covered and the number of call recording seats included.
The Tiers
| Tier | Monthly ad spend | Recording seats included |
|---|---|---|
| Starter | $0 to $10,000 | 1 |
| Growth | $10,000 to $50,000 | 2 |
| Scale | $50,000 to $100,000 | 4 |
| Custom | $100,000 and up | tailored |
Every recording seat, included or additional, comes with unlimited call recording and analysis, no minute counter. Current prices are listed on durum.ai/pricing.
Above $100,000
If your monthly ad spend exceeds $100,000, your configuration and pricing are tailored to your setup. Reach out from the pricing page.
Getting Started, Billing and Guarantee
There is no trial period. Your subscription starts the day you create your account, and your card is charged immediately for the tier you selected.
- An onboarding call is included: we connect your ad accounts, your CRM and your calls with you, so your numbers are accurate from the first week
- The first month guarantee replaces the trial: if the platform is not right for you during your first month, you get refunded on request, no questions asked
- You can cancel anytime in Settings, section Billing. The subscription stops at the end of the current period and your data is preserved
Recording Seats
A recording seat corresponds to one person whose calls are recorded and analyzed by the platform (closer, setter). Other team members (analysts, managers, guests) do not use a recording seat.
- Your tier includes a number of seats (see table above)
- You can add seats anytime, directly in the app, from team management: the price is shown before you confirm and billing adjusts automatically
- Removing a seat takes effect at the next billing cycle
Spend Tracking and Tier Changes
The platform measures your real ad spend. If your spending pace indicates you will pass your tier's ceiling before your next billing date, you receive a notice in the app and by email, with the recommended tier and the estimated crossing date.
No interruption
Going past your tier's ceiling never blocks your account or your data sync. The notice is there so you can adjust your tier in one click, prorated, with no surprise on the invoice.
Checking Your Subscription
- Go to Settings from the sidebar
- Click Billing
- You will see your current tier, its status, your recording seats (included and additional) and your next billing date
| Information | Description |
|---|---|
| Current tier | Starter, Growth, Scale or Custom |
| Status | Active or Expired. The Trial status only appears on accounts opened before August 13, 2026 |
| Recording seats | Seats in use, included in the tier and additional |
Changing Tiers
Tier changes happen directly in Settings, then Billing: the amount is prorated over the current cycle. If your ad spend shifts durably, the platform proactively suggests the right tier.
Frequently Asked Questions
| Question | Answer |
|---|---|
| Is there a trial period? | No. You are billed from day one, and the first month guarantee protects you: refunded on request, no questions asked. |
| How do I get started? | An onboarding call is included. We connect your ad accounts, your CRM and your calls with you. |
| How do I cancel? | Anytime from Settings, Billing. The subscription stops at the end of the current period. |
| Can I change tiers along the way? | Yes, in one click from Settings, Billing. The amount is prorated. |
| Are some features reserved for higher tiers? | No. Every tier has access to every feature. Tiers differ by spend range and included seats. |
| Is my data lost if my subscription expires? | No, your data stays intact. Everything is back after reactivation. |
| What if I go past my tier's ceiling? | Nothing gets blocked. You receive a notice with the recommended tier and adjust in one click. |