Subscription & Tiers
Every workspace starts on the Discovery plan, no fees and no card. When you want more (or when your spend goes above 2,000 USD over a rolling 30 days), you move to a paid subscription offered in three tiers, determined by your monthly ad spend. Every feature is included in every paid tier: no module is reserved for a higher tier. What changes from one paid tier to the next is capacity: the ad spend range covered and the number of call recording seats included.
The Tiers
| Tier | Monthly ad spend | Monthly | Annual (-20%) | Recording seats included |
|---|---|---|---|---|
| Discovery | 0 to 2,000 USD over a rolling 30 days | $0, no card | $0 | 0 |
| Starter | $0 to $9,999 | $197 | $1,891 | 1 |
| Growth | $10,000 to $49,999 | $497 | $4,771 | 2 |
| Scale | $50,000 to $99,999 | $997 | $9,571 | 4 |
| Custom | $100,000 and up | tailored | tailored | tailored |
Prices in US dollars. The upper bound of each tier is exclusive: $9,999 of spend is Starter, exactly $10,000 is Growth. Every recording seat, included or additional, comes with unlimited call recording and analysis, no minute counter. Additional seat: $89 per month, or $853 per year on the annual cycle. Current prices are listed on durum.ai/en/tarification.
Above $100,000
If your monthly ad spend reaches $100,000, your configuration and pricing are tailored to your setup. Online signup and the in-app declaration change are refused at that level: reach out from the pricing page.
What the Discovery plan does not include
| Limit | Detail |
|---|---|
| 1 CRM connection | Only one CRM connection active at a time |
| 90 days of visible history | Older data stays stored and becomes visible again on a paid tier |
| Engine and ad rules in simulation only | You see every decision and its reason, nothing is written to the ad networks |
| No API keys or MCP server | Every request returns 403 plan_free_no_api |
| No call recording | Call analysis requires recording seats |
| 50 AI questions and 10 Studio visuals, one time | The DURUM agent in Slack or Teams and Studio chat share the 50 questions; no video |
| Branded reports | Slack reports and PDFs carry the mention "Powered by DURUM.ai" |
The details (gauge, 30-day tolerance, emails) are on the Plans, Billing and Cancellation page.
Getting Started, Trial and Billing
If you choose a paid tier right away, your account starts with a 14-day trial with deferred billing: your card is saved at signup, $0 is charged that day, and the first charge happens on day 15 for the tier and cycle you chose. Cancel before day 15 and nothing is charged.
- An onboarding call is included: 30 minutes with the team to connect your ad accounts, your sales source and your tracking, during the trial
- A billing notice goes out 3 days before the first charge, by email, with the exact amount and date
- You can cancel anytime in Settings, section Billing. During the trial it is immediate and free. After the first charge, the monthly subscription stops at the end of the paid period; annual is a commitment for the year
- Your data is preserved after a cancellation, restorable for 90 days
The full detail (emails received, statuses, cancellation flow) is on the Plans, Billing and Cancellation page.
Recording Seats
A recording seat corresponds to one person whose calls are recorded and analyzed by the platform (closer, setter). Other team members (analysts, managers, guests) do not use a recording seat.
- Your tier includes a number of seats (see table above)
- You can add or remove seats anytime from Settings, section Billing, button
Update seats: the new total is shown before you confirm, the effect is immediate and proration is applied automatically on the next invoice - During the trial, the number of seats is capped at the ones included in your tier
Spend Tracking and Tier Changes
The platform measures your real ad spend and shows it next to your declaration in Settings, section Billing. Once the account is active, if your spending pace indicates you will pass your tier's ceiling before your next billing date, you receive a notice in the app and by email, with the recommended tier and the estimated crossing date.
No interruption
Going past your tier's ceiling never blocks your account or your data sync. The notice is there so you can adjust your declaration in one click, prorated, with no surprise on the invoice.
Checking Your Subscription
- Go to Settings from the sidebar
- Click Billing
- You will see your current tier, its status, your recording seats (included and additional), your cycle and your next billing date
| Information | Description |
|---|---|
| Current tier | Starter, Growth, Scale or Custom, with the declared spend that determines it |
| Status | Discovery, Trial, Active, Past due, Canceled or Paused (see the full list on the Plans, Billing and Cancellation page) |
| Recording seats | Number of seats, included in the tier and additional |
| Cycle | Monthly or annual, with the next billing date |
Changing Tiers
Tier changes happen directly in Settings, then Billing, button Update spend declaration: you enter your new monthly spend, the app shows the matching tier and price, and the amount is prorated over the current cycle. The change works upward and downward.
Frequently Asked Questions
| Question | Answer |
|---|---|
| Can I start without a card? | Yes. The Discovery plan has no fees, forever, and needs no card. It stays at no cost as long as your tracked spend stays under 2,000 USD over a rolling 30 days. |
| Is there a trial period on paid tiers? | Yes, 14 days. Your card is saved at signup, $0 is charged that day, and the first charge happens on day 15. Cancel before then and nothing is charged. |
| How do I get started? | A 30-minute onboarding call is included. We connect your ad accounts, your sales source and your tracking with you. |
| How do I cancel? | Anytime from Settings, Billing. Immediate and free during the trial; at the end of the paid period afterwards. |
| Can I change tiers along the way? | Yes, in one click from Settings, Billing. The amount is prorated. |
| Are some features reserved for higher tiers? | No. Paid tiers have every feature and differ by spend range and included seats. The Discovery plan is limited (see above). |
| Is my data lost if my subscription expires? | No, your data stays intact and restorable for 90 days. Everything is back after reactivation. |
| What if I go past my tier's ceiling? | Nothing gets blocked. You receive a notice with the recommended tier and adjust in one click. |