About DURUM.ai
DURUM.ai is an ad attribution and operational intelligence platform. It connects your ads (Meta, Google Ads, TikTok, ChatGPT Ads) to your real leads, bookings and sales, attributed by identifier, and refreshes those numbers every hour in a single dashboard.
DURUM.ai is operated by Durum Marketing LLC, a limited liability company registered in Wyoming (United States).
Why DURUM.ai exists
DURUM.ai was built by a team of media buyers who manage hundreds of thousands of dollars in ad spend every month for their clients. For years, the team juggled Ads Manager, CRM reports, commission spreadsheets and Slack messages to understand what was really working. DURUM.ai is the tool they used every day and could not find anywhere: marketing, CRM, pipeline and finance connected in one place.
What the platform does
- Attribution: every ad dollar tied to the sale, by ad identifier (first touch, last touch, assisted).
- Sales: per-rep performance, close rate, no-shows, sales cycle, analyzed calls.
- Action: Slack alerts and reports, ad rules, optimization engine.
- Developers and AI agents: a REST API and an MCP server to read your own data.
Founder
Alex Bédard, founder of Durum Marketing LLC (DURUM.ai). More than 7 years in media buying, more than $20M invested in Meta ads and more than $100M in sales generated for clients.
Company details
- Company: Durum Marketing LLC
- Address: 312 West 2nd Street, Casper, WY 82601, United States
- Email: info@durum.ai
- Website: durum.ai
- App: app.durum.ai